You've heard that having a blog is a good way to market your cake business. You've seen that lots of websites and businesses now include one, but you don't know what to post or where to start. You don't even know if it would make a difference for your cake business.

Deciding on your baking businesses brand and logo can be one of the most painstaking tasks of setting up your business.  There are so many options and ideas it can be hard to even know where to start.  Not to mention how indecisive you become when making decisions for yourself...or maybe that's just me!