Celebration cupcake website

Following an early discussion with Michelle, and reviewing her existing branding and the answers to her design questionnaire, it became clear that she was looking for a much brighter and fresher look for her business.  It was also important to inspire confidence in her customers as she was keen to convey that Thank You Sweets were a 'go-to' place for celebration sweet treats.

There was one element from the existing branding that Michelle really wanted to carry through to her new logo, which was the simple five petal flower that appeared in her old logo.  It is used as a cupcake topper in her baking business and has become the recognisable mark of Thank You Sweets. It ended up playing a very big role in her new website and logo