In part two of my website series I’m focusing on the ‘how’ when it comes to setting yourself up with a website for your baking business. If video is your thing, click above to learn all about designers vs DIY-ing and how to plan your content. Otherwise, read on…

When you’re looking to build a website for your cake business the amount of options can be overwhelming, and looking in Facebook groups can only add to the confusion because everyone has their own experiences and opinions.  The only real way to know which will work for you is to test drive them, but that can take time and a bit of know-how, so today I’m going to run through why I think Squarespace is the best solution for bakers looking to show off their cakes online.

Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.