Today I am exploring the new Squarespace Client Invoicing tool that is built directly into the website dashboard, allowing you to manage both your website and invoicing in one location.

There are three essentials that I like to see on all bakery websites, whether you are a home baking business or have your own shop. These elements will help your customers to learn exactly what you do and how they can order from you and they will also increase your likelihood of being found in an online search.

A website is an essential marketing tool for your bakery. It allows you to be found by new customers, to look professional and stand out from competitors. However, with so many different ways and means of getting a website, it can become overwhelming. I'm going to break this process down for you, outlining your different options and what you need to prepare before starting the process.

Do you find that you often get asked the same types of questions over and over again by potential customers?  It can become time consuming, especially if people are reaching out to you on different platforms, so creating one place where you can provide answers to the most common questions will be such a relief to you.

This week I had the pleasure of guest posting on my friend Aurelia’s website Philosophy of Yum. She is a home baking business owner, based in South Africa, and she bakes the most wonderful goodies. She also shares brilliant baking business tips on her blog, so you should go and have a read!

Every page on your baking business website is a place to attract new cake orders, and the about page is a great opportunity to connect with your customers by giving them a chance to get to know you.  It’s important that you don’t cram your website full of text and information as it can overwhelm potential customers and they may leave the website before they even see what you have on offer. 

In part two of my website series I’m focusing on the ‘how’ when it comes to setting yourself up with a website for your baking business. If video is your thing, click above to learn all about designers vs DIY-ing and how to plan your content. Otherwise, read on…

By now you’ll have realised that I just won’t stop going on about the benefits of a website for your baking business. It really is true though. I want you to maximise every hour you spend in your baking business, and by having a website that works for you, you can start to streamline your business and save yourself time.

Having a streamlined process to collect information from clients is an really simple way for you to save time and maximise efficiency in your business. Although each order is unique there are many ways in which they are similar and much of the same information will be required from clients.

When you’re looking to build a website for your cake business the amount of options can be overwhelming, and looking in Facebook groups can only add to the confusion because everyone has their own experiences and opinions.  The only real way to know which will work for you is to test drive them, but that can take time and a bit of know-how, so today I’m going to run through why I think Squarespace is the best solution for bakers looking to show off their cakes online.

Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.

Costs are always at the centre of every decision you make as a business owner.  Every penny spent is considered carefully, sometimes agonised over, because everything that goes out takes away from your profit and how much you can afford to pay yourself.

Before Christmas I wrapped up a design project for a local cake business, Cakes at No. 9, based in Cromarty in the north of Scotland.  The client was looking for a full revamp of her business image, which meant new logo and branding, along with a website, business cards and social media designs.  

I’ve talked before on the blog about the importance of having a website for your business, so today I’m going to go into a little more detail about what that website should look like and how it should function.  It doesn’t have to be complicated but there should be enough of a structure to allow your potential customers be guided through the site on a coherent path.