A website is an essential marketing tool for your bakery. It allows you to be found by new customers, to look professional and stand out from competitors. However, with so many different ways and means of getting a website, it can become overwhelming. I'm going to break this process down for you, outlining your different options and what you need to prepare before starting the process.

Every page on your baking business website is a place to attract new cake orders, and the about page is a great opportunity to connect with your customers by giving them a chance to get to know you.  It’s important that you don’t cram your website full of text and information as it can overwhelm potential customers and they may leave the website before they even see what you have on offer. 

Having a streamlined process to collect information from clients is an really simple way for you to save time and maximise efficiency in your business. Although each order is unique there are many ways in which they are similar and much of the same information will be required from clients.